Today, key community supporters of the University of Nevada, Reno (UNR) student-athletes unveiled "Friends of The Pack," the first significant name, image, and likeness (NIL) collective supporting men and women's sports at Nevada, starting with men's basketball. The initiative is made possible by many long-time Wolf Pack supporters, including Rick Reviglio, co-owner, president, and general manager of Western Nevada Supply, and Greg Ferraro, president and founder of The Ferraro Group, a leading public affairs and public relations firm in Nevada.
"We're proud of our student-athletes in Reno who compete at the highest athletic levels, strive for success in the classroom, and aim to make a difference in our community," said Matt White, Chairman and Chief Executive Officer of Basin Street Properties and Chairman of the Advisory Board for Friends of The Pack. "Our focus is on helping these student-athletes achieve their dreams and become future leaders.”
Nevada Athletics Hall of Fame member and former Harlem Globetrotter Eathan O'Bryant knows first-hand the importance of supporting student-athletes at the University of Nevada. He added, "I’m honored help support the community and University of Nevada athletes by working with this collective. These opportunities are overdue and well-deserved by the men and women who play sports at Nevada. I am looking forward to helping the community get in touch with them and continue strengthening the relationship between the school and the city.”
Powering "Friends of The Pack" is NIL technology and marketing agency Blueprint Sports, co-founded by Cisco Aguilar. “So many student-athletes make their communities better and are often the embodiment of civic engagement. It’s an honor to support these young people as they embark on this exciting phase of life,” Aguilar said.