(Reno, NV) October 10, 2024 – Friends of the Pack, the official NIL collective committed to supporting the student-athletes at the University of Nevada Reno, is thrilled to announce the launch of “Silver State Showdown,” a membership drive in competition with Friends of UNILV, the NIL collective at the University of Nevada Las Vegas.
The Silver State Showdown seeks to competitively increase membership numbers by November 30, ahead of the Battle for Nevada football game between the University of Nevada and UNLV. This campaign reflects the collectives’ respective commitment and support of their student-athletes, as well as the deep rivalry between the Battle Born state’s flagship universities. In this new era of college athletics, the winners on the field for the years to come will likely reflect the amount of support given to its student-athletes in the form of NIL, encouraging the community to rally behind their university to produce better results for their favorite teams.
The official NIL collectives at both universities will battle to become the collective with the largest new member increase by rallying their fanbase, leveraging team success, and offering various exciting incentives and deliverables to encourage membership. The rivalry campaign will extend through the spring concluding with a best two of three champions from fall, winter, and springs seasons.
In the words of Nevada’s Head Football Coach, Jeff Choate:
“It's time for the Silver State Showdown and we need your support more now than ever. This challenge isn’t just about what’s going on, on the field. It’s about what Coach Ault called Nevadatude: that can-do spirit that will always lead the Wolf Pack to the top. By joining Friends of the Pack, you have an opportunity to make a huge impact on our student-athletes' experience and be a game changer for building a foundation of a strong program. Join Friends of the Pack today and help us beat the neighbors down south. Competing on and off the field is what this great rivalry is about, and we can’t wait to have your support. Go PACK!”
Friends of the Pack is committed to creating a sustainable and impactful NIL ecosystem for the talented student-athletes of Nevada and beyond. With a range of membership options available, the campaign is designed to offer fans and supporters unparalleled access and engagement opportunities with their favorite Wolfpack athletes. Starting as low as $10 a month, members get access to an array of benefits ranging from exclusive access to content, invitations to private events, and entrance to member-only experiences and giveaways as they approach the rivalry game.
Those interested in joining the Silver State Showdown can head to friendsofthepack.com/silverstateshowdown today to learn more or contact Friends of the Pack General Manager Jake Hurst by emailing jake@friendsofthepack.com. Those that choose to become a member pledge their support to the student-athletes of Nevada, and ultimately, the legacy of Nevada athletics.
ABOUT FRIENDS OF THE PACK
Friends of the Pack is a fan-driven and alumni-led Name, Image, and Likeness (NIL) collective for the University of Nevada Reno student-athletes, alumni, and fans. Community members who commit their support to Friends of the Pack are pledging to maximize opportunities for student-athletes and help attract top talent to field the best team possible. In addition, community supporters gain access to exclusive events, autograph sessions, and more. Friends of the Pack is powered by parent company Blueprint Sports. For more information, visit friendsofthepack.com and follow @FriendsofthePack on Facebook and X, and @friendsofthepackreno on Instagram.
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Media Contact:
Macy Gardner
Marketing & Communications Specialist
405-880-5553
