One of the most vital organizations to the future of Nevada athletics is not actually associated with the Wolf Pack. Per NCAA rules, Friends of the Pack can't be tied into the Nevada athletic department. But that doesn't make it any less valuable. Friends of the Pack is the biggest name, image and likeness collective that raises funds toward NIL deals for Nevada athletes. In May, Austin Clutts, a Douglas High graduate who has earned two degrees from UNR, was hired as Friends of the Pack's general manager. He spearheads that organization's fundraising efforts that eventually trickle down to Wolf Pack student-athletes with those NIL deals being key in recruiting and retention efforts. Clutts recently sat down with Nevada Sports Net to discuss Friends of the Pack's efforts in increasing its donor base to fund future NIL deals for Nevada athletes.
What is NIL to the average sports fan who doesn't understand those three letters?
"You said it best — it's name, image and likeness. But I would basically say it's the best way a college athlete can now represent themselves through their brand. They can kind of build up their whole marketing scheme and just use their name, image and likeness to make a name for themselves, profit on what they feel they deserve now as they make their way in college sports."